Web Design

User Research Unveiled: A Comprehensive Guide to Understanding Your Audience

User research is an invaluable component in the design and development of products, services, and experiences. It’s a systematic study of target users and their...

Giuliano- Product Experimentation Scientist in User Experiences
Nov 20 - 2 min read

UX writing can help improve conversion rates

UX Writing: The Key to Unlocking Conversion Rate Optimization

When it comes to online business, conversion rate optimization (CRO) is crucial. It’s the process of increasing the percentage of website visitors who take a...

Giuliano- Product Experimentation Scientist in Optimisation
Jan 30 - 2 min read

Amazon sharing

Highlighted Changes Amazon ran this a/b test where they showed a new sharing icon on the top of the picture on the product page. On...

Giuliano- Product Experimentation Scientist in AB test of the day
Nov 16 - 1 min read

Amazon – Product Stack

Product Stack by departementofproduct.com Aishwarya Murali Amazon Aishwarya’s product interview includes: Product analysis chartVision documentExperimentation document...

Giuliano- Product Experimentation Scientist in Psychology
Nov 8 - 1 min read

Trainline form

Highlighted Changes Trainline ran this a/b test where they showed a new form with better contrast and more fields on the home page. With forms...

Giuliano- Product Experimentation Scientist in AB test of the day
Oct 29 - 1 min read

Experimentation, cross-functional alignment.

Experimentation, cross-functional alignment You have involved your stakeholders in the idea generation and prioritization stages. ✌️ Now you need to keep: If you want to...

Giuliano- Product Experimentation Scientist in Experimentation
May 2 - 1 min read ★

How to create a backlog of experimentation ideas?

A well-designed experimentation system allows a company to accelerate growth by creating faster feedback loops and enabling incremental delivery. It allows for systematic testing of...

Giuliano- Product Experimentation Scientist in Experimentation, Product Roadmap
Apr 15 - 4 min read ★

What to do when the experiments are not valid?

Your experiments are not valid? How can you be sure you can trust the results?Here are some cases where your results may not be valid:...

Giuliano- Product Experimentation Scientist in Product Strategy
Mar 28 - 1 min read

10 lignes directrices pour concevoir des expériences à fort impact.

Quand les chefs de produit (PO) doivent-ils expérimenter ?10 lignes directrices pour concevoir des expériences à fort impact.Et quand les expériences ne sont-elles pas valables...

Giuliano- Product Experimentation Scientist in Product Roadmap, Product Strategy
Mar 24 - 4 min read

Quand les chefs de produit (PO) doivent-ils expérimenter ?

Quand les chefs de produit doivent-ils expérimenter ?10 lignes directrices pour concevoir des expériences à fort impact.Et quand les expériences ne sont-elles pas valables ?...

Giuliano- Product Experimentation Scientist in Product Roadmap
Mar 15 - 2 min read

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