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Amazon sharing

Highlighted Changes Amazon ran this a/b test where they showed a new sharing icon on the top of the picture on the product page. On...

Giuliano- Product Experimentation Scientist in AB test of the day
Nov 16 - 1 min read

Trainline form

Highlighted Changes Trainline ran this a/b test where they showed a new form with better contrast and more fields on the home page. With forms...

Giuliano- Product Experimentation Scientist in AB test of the day
Oct 29 - 1 min read

What to do when the experiments are not valid?

Your experiments are not valid? How can you be sure you can trust the results?Here are some cases where your results may not be valid:...

Giuliano- Product Experimentation Scientist in Product Strategy
Mar 28 - 1 min read

10 lignes directrices pour concevoir des expériences à fort impact.

Quand les chefs de produit (PO) doivent-ils expérimenter ?10 lignes directrices pour concevoir des expériences à fort impact.Et quand les expériences ne sont-elles pas valables...

Giuliano- Product Experimentation Scientist in Product Roadmap, Product Strategy
Mar 24 - 4 min read

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