North Star metric: Monthly returning visitor rate

North Star metric: Monthly returning visitor rate

A North Star metric is a key performance indicator that helps a business stay focused on its long-term goals. It is a metric that reflects the core value that a business delivers to its customers and serves as a guiding light for decision-making.

Here is an example of a North Star metric for a blog with returning visitors and number of sessions:

North Star metric: Monthly returning visitor rate

This North Star metric reflects the value that the blog delivers to its readers by measuring how many of them return on a regular basis. By focusing on increasing the monthly returning visitor rate, the blog can stay focused on delivering high-quality, engaging content that keeps readers coming back for more.

To support this North Star metric, you could set specific OKRs (Objectives and Key Results) that are aligned with your long-term goal of increasing the monthly returning visitor rate. For example, you might set an OKR to increase the number of unique visitors by 20% in Q1, or to decrease the bounce rate by 15% in Q1. By tracking these key results and making adjustments as needed, you can stay focused on your long-term goal of increasing the monthly returning visitor rate.

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