How Nike's Product Experimentation Process

How Nike’s Product Experimentation Process Keeps Them Ahead of the Game

Nike’s Product Experimentation

Nike is a company that is well-known for its innovative approach to product development. The sportswear giant has a robust product experimentation process that allows it to stay ahead of the curve when it comes to meeting the needs of its customers.

The first stage of Nike’s product experimentation process is ideation. The company’s design team is constantly generating new ideas for products and features. This can be done through brainstorming sessions, customer research, or even just observing current market trends.

Once an idea has been identified, the next step is prototyping. Nike’s design team creates a basic version of the product or feature in order to test its feasibility. This can be done through sketches, wireframes, or even a working prototype.

The next step is testing. During this stage, the prototype is put through its paces and evaluated for performance, usability, and customer appeal. User testing is often used to gather feedback from real customers and identify any issues that need to be addressed.

If the product or feature is deemed viable, the final step is launch. This is when the product is released to the public and made available for purchase.

Nike’s product experimentation process is not only limited to new products, but also to the existing ones, as well as to the sustainability of the products. The company strives to improve the environmental impact of its products and to increase the use of sustainable materials.

Nike also incorporates a strong digital component into its product experimentation process. The company utilizes digital tools and platforms, such as social media, website analytics, and mobile applications, to gather customer data and feedback.

In conclusion, Nike’s product experimentation process is a crucial step in ensuring that new products meet customer needs and are successful in the marketplace. By testing ideas and prototypes before launch, the company can identify and address any potential issues, resulting in a higher chance of success for its new products. Additionally, this process enables Nike to innovate and improve its sustainability efforts, positioning itself as a leader in the sportswear industry.

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