Amazon sharing

Amazon sharing

Highlighted Changes


Amazon ran this a/b test where they showed a new sharing icon on the top of the picture on the product page.

On this test by Amazon, we can see on Variation A, there is no sharing icon. On Variation B, we can see a new sharing icon.

This test is an excellent way to see which elements are prioritized on the page.

TAKEAWAY

We can see in Variation A, there is no sharing icon.

Control

With a sharing icon, Amazon would like to increase sharing on its product page.

Variation

Form optimization doesn’t have to be complex.

What are your thoughts?

Which version is a winner?

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